Charities Make Aggressive Efforts to Lure Generous Donors Online

By Nicole Wallace

Brown University's annual fund is venturing into new territory. The annual fund never asked for more than $5,000 in an e-mail appeal, but this month it will send solicitations seeking gifts of $10,000 to $75,000, depending on the donor's giving history.

The new approach to soliciting major donors marks a significant...

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