The Chronicle of Philanthropy

Online Giving Appeals to the Wealthy, Study Finds

Affluent people are increasingly likely to use the Internet to make their charitable donations, a new survey of nearly 3,500 donors has found.

But charities are turning off some of their biggest donors — people who give $1,000 or more, the survey found. Some charities send too many messages to donors who...

To continue reading this Premium article, you must have a Chronicle account AND a subscription or online pass.

Subscriptions start at $42.50 for 12 issues; a 24-hour Web pass for under $10.

 

Subscribe | About The Chronicle | Contact us | Terms of use | Privacy policy | Help