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NEW WAYS TO SUCCEED
Charities have increasingly been trying management ideas and tools developed by businesses — some with better results than others. Kriss Deiglmeier, executive director of Stanford University's Center for Social Innovation, says that as scholars have studied what she calls the "breaking down of boundaries, the exchange of ideas, talent, and capital" between charities and corporations, they have learned that "what people need to be careful of is that you cannot just overlay business principles in the nonprofit sector." She adds: "The reality is that the social purposes as well as the financial practices of charities are different from corporations. You have to work with someone who understands that."
In this guide, The Chronicle examines some for-profit tactics that charity leaders are adapting:
Executive coaching. As professional coaches have become popular among corporate executives, charity and foundation officials are promoting the use of such coaches to help nonprofit leaders excel on the job. Plus: An online conversation discussed how nonprofit leaders use coaches and other tactics to gain new skills and fight burn-out.
Turnaround consultants. When a financial crisis strikes, a few charities have sought help from corporate turnaround experts as they work to regain fiscal health.
Brand marketing. Some charities have turned to marketing consultants to enhance their images, stand out from the competition, and attract supporters. But to be successful, charities need to get over some widely held misconceptions, according to two brand-marketing experts.
To help you find a consultant, we have categorized the advertisers in the Guide to Managing Nonprofits by their specialties. Companies are listed in the Guide in alphabetical order. After you have looked at the information in the Guide, you have the opportunity to request additional details using the online reader information form.
Donor Research & Prospect Identification
Financial Management & Training
Fund-Raising & Donor-Management Software
Fund-Raising-Systems Consultants
Information-Technology Consultants